Dubai Lynx 2017

Dubai Lynx 2017

Dubai Lynx is MENA’s biggest celebration of creative communications. It’s all about showing off the MENA (= Middle East North Africa) region’s incredible creative output. It’s a four-day event that brings together top creatives, the world’s best brands, fledgling start-ups and everyone in between to learn, network and celebrate creative excellence in communications.

Prof. Christian Schmachtenberg was invited to hold a keynote on Hybrid Creatives.